Client: Digital Radio UK*

Project: Retailer Promotion

 

This pop-up desk cube bounced out of its sleeve and couldn’t fail to be noticed by retailers that received it.  Flat-pack in the envelope for distribution

it sprang into action to reveal the benefıts of DAB digital over analogue radio on each of the cube faces. The design, evoking the information screen

of digital radios, linked in with the client’s own customer facing advertising campaign, both helping to increase sales of DAB digital radios.

*previously digital radio development bureau